TALENT AND SKILL THESAURUS

PROMOTION



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HELPFUL TIP:

When planning a cast member's talents and skills, think about how genetics, personality traits (both positive attributes and flaws), past experiences, environment, and the character's roles (within a family, a community, and society) all factor into what strengths may form. These special qualities should tie into the story, not only to make the character interesting but also to help him achieve his goal.
DEFINITION:
Convincing others to purchase products and services

DESCRIPTION:
Promoters use enthusiasm, product knowledge, and compelling reasoning to sway an audience to invest in a product, brand, or service. This role is necessary to drum up business and sales, raise awareness, and facilitate discoverability. To do this, a character needs to effectively utilize different forms of communication: in person events, one-on-one solicitation (such as a phone call or door-to-door selling), written communication (emails, letters and advertisements), as well as social media.

BENEFICIAL STRENGTHS OR ABILITIES:
Good hygiene and being dressed for one's role
Having strong communication skills (verbal and written)
Has good product knowledge and awareness of the audience's needs
The ability to read emotions
Being a multitasker
Having high energy and enthusiasm
The drive to help others
Having strong connections and knowing influential people
Being gifted in the ability to persuade
Being extroverted and a real people-person
Storytelling abilities

POSITIVE TRAITS SUITED FOR THIS SKILL OR TALENT:

NEGATIVE TRAITS SUITED FOR THIS SKILL OR TALENT:
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REQUIRED RESOURCES AND TRAINING:
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ASSOCIATED STEREOTYPES AND PERCEPTIONS:
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SCENARIOS WHERE THIS SKILL MIGHT BE USEFUL:
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